Hendrick's Gin Hot Air Balloon
Pole Topper

The Hendrick’s Gin company is all about “cultivating the unusual.” The brand has capitalized on creative marketing opportunities since its introduction to America 15 years ago. Just 3 weeks ahead of launch, Hendrick’s challenged Spectas to design and produce 150 hanging hot air balloons to promote “World Cucumber Day” in conjunction with their unique “Hendricks Air” campaign.

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Sketch Development

Due to the challenging timeframe, our Creative team's sketch development was essential to bring the client on board and hone in on a viable concept from the genesis of the project.

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Rendering

Spectas' Creative and Engineering teams worked in close conjunction during the rendering phase in order to arrive at a solution that could be realized given the display's complex compound curves.

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Engineering and Prototyping

The balloons and baskets were constructed entirely from cost-effective 24pt SBS.  Not only was Spectas able to engineer the balloon’s compound curves from paperboard, but by importing our CAD model into Cinema 4D, we dynamically mapped the the client’s 2D artwork to seamlessly cover our 3D model, without sacrificing image resolution

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In Store

Spectas' project management expertise was essential to overcome the challenges posed by the tight turnaround requirements, but we rose to the occasion and delivered an on-time and under-budget display that reflects Hendrick's Gin's unique sensibilities and helps them stand out at retail.

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