Jelly Belly was involved from Day One as various options and configurations were quickly explored and discussed via sketch concepts. The client appreciated having "purchase" into the design from the very inception of the creative process.
After a winnowing of the sketch ideas, multiple rounds of high-quality renderings were completed to allow Jelly Belly to visualize the final product, and to help our Engineering and Project Management teams speak to the various technical aspects of realizing the display.
Our Engineering team really pushed the envelope in the process of bringing the concept to life. A wave effect was made with the addition of injection-molded bins to the front, and rotomold doors to the dashboard. Lenticular graphics were then added to the dashboard to complete the branded appearance.
Orchestrating the whole process, our seasoned Project Management team brought an eye-catching display to retail on-time and on-budget.